Vintage posters advertising travel and tourism to various parts of Africa, by Air Afrique, Air France and German African Airlines.
Although no longer in operation since 2002, Air Afrique was an Abidjan-based francophone Central and West African official transnational carrier that was founded in 1961.
It was a joint venture between Air France, the Union Aéromaritime de Transport (UAT) and eleven newly independent former French colonies in West Africa, namely Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Côte d’Ivoire, Gabon, Mauritania, Niger, the Republic of the Congo and Senegal.
Senegalese Cheikh Fall was appointed as the first CEO of the company on 25 June 1961 with Chad’s transport minister Saleh Ahmet Mahamet being the last chairman of the board when mismanagement lead to the bankruptcy of the company in the early 2000s.
Despite the African ownership, heavy use of colonial imagery in their advertisements was more than apparent and pretty much standard during the early days of the company’s operation.
Some of these posters were designed by A. Roquin and Charles-Jean Hallo which probably dates these posters somewhere between the 1960s-1980s.